Pulzar FM was founded by Andy Poulsen & Jason Akehurst at the very end of the last century. Taking to the airwaves in October 1999, Pulzar FM broadcast on a number of different frequencies over a period of 8 years as a low power dance music radio station covering the inner city of Christchurch. We developed a devoted and loyal following, however without the extensive coverage available to a high power frequency, the station remained a labour of love rather than a commercially viable entity.
After pursuing a radio frequency for almost a decade, the directors were delighted when an auction was finally announced in April 2008, the first one that included a Christchurch frequency since 1991. After successfully securing this, Pulzar FM commenced broadcasting across Canterbury on 18th April 2009, with an uplifting energetic mix of pop, electronica, dance and classic tracks, appealing to the youthful (or young at heart) 16-35 market.
While the earthquakes in the region in 2010/2011 dealt a blow to the young business, Pulzar FM was committed to hanging in there and demonstrating the staying power that the region defined with the Maori phrase “Kia Kaha” (Stay strong). While revenues plummeted and our studios were inaccessible, we continued on, broadcasting regular earthquake updates and playing a music mix to lift the people in a time of crisis. Thankfully we’re now through the worst of those times and things are looking much better for the Canterbury region as the rebuilt city comes alive and the heartbeat returns to be stronger than before.
Pulzar FM is staffed by a mix of young presenters, comedians and hosts, and features many of Christchurch’s top DJ’s performing regular weekly mixsets in the evenings. Pulzar FM takes its involvement with the community seriously and coordinates with local charities and community organisations to support and promote events in and around the city.
If it’s hot with great energy, you can bet you could have heard it on Pulzar FM. After all, we’re Christchurch’s heart beat!
About Our Format
Pulzar FM is a station that is all about living life to the full. It’s full of energy, excitement and enthusiasm. The music mix of the latest hot pop remixes, huge dance anthems and awesome classic tunes that everyone associates with great memories is fresh and different to what you would hear on traditional broadcasters.
While Pulzar FM was previously known as only a dance station, the new format is much more “mainstream accessible” and will appeal to a broader audience during the critical daytime hours. This is the station that building sites, retail establishments, grooming bays, kitchens and common rooms will all be tuning in to.
Pulzar FM exists to fuel Cantabrians, and is proudly owned by four kiwi entrepreneurs. The station is staffed by a mix of young presenters and hosts, and features many of Christchurch’s top DJ’s performing regular sets in the evenings. If it’s hot with great energy, you can bet you’ll be able to hear it on Pulzar FM! After all, we’re Christchurch’s heart beat!
About Our Listeners
For too long, Canterbury has had a reputation of being all about rugby, rock & beer. But there’s so much more bubbling away under the surface that isn’t acknowledged. While we still love our rugby (and our beer!), we feel it’s time for something a little more sophisticated to get more credit.
Pulzar FM’s target audience is aged 16-35 with a slight female bias. This audience lives for their disposable income, and spends large amounts on entertainment & lifestyle. They are hip, savvy and fashionable. Technology literate, they are regularly using the Internet, own at least one mobile phone (often two), and shop often as stress relief. When they walk into a bar, they’re more likely to order a name brand wine, a premium craft beer, or a speciality cocktail.
Many Pulzar FM listeners surf during summer and snowboard during the winter. Some mountain bike, run the Coast to Coast, and many go to the gym, spend time at the beach, and love attending outdoor concerts and events.
By supporting Pulzar FM, you’re directly connecting with the “get up and go” generation. We don’t just sit around on our arses. We’re out doing things and living life to the full!
Hell, life’s short… let’s go hard!!
Like any commercial radio station, the lifeblood of the station is advertising. Some may consider it a necessary evil, but others readily acknowledge that the exposure their business or product receives from radio advertising contributes dramatically towards their sales figures.
On Pulzar FM, on air advertising content is limited to an average of 6 minutes per hour (12 x 30 sec ads), spaced out throughout our schedule, so your advertisement won’t be lost amongst the clutter as can happen on other broadcasters. Plus our spots are probably the most cost effective in town, after all, we want you to take a punt on us, and we’ll do our best to make sure you get results.
We would love to meet with you and discuss how promoting your product, service or establishment on Pulzar FM would benefit you, and structure a cost effective package to give you the maximum exposure. Package deals are available (in fact, we prefer them and it helps you get a better deal) so please contact one of our sales staff to negotiate. Website banner advertising presence is also available, packaged in with on-air advertising for extra market penetration.
Enquiries: Call 03 377-9600 during business hours or just email firstname.lastname@example.org and someone will be in touch as soon as possible!